23 Oct My Policy on Sponsorship and Ads
Sponsorship and Ads
If you’ve been on my site for long, you’ve probably seen display ads here and there, and also some reviews where I give people the opportunity to purchase products I’ve discovered on my own, and find really useful. These are the primary methods I use to make money on my blog. The important thing is that I get to speak my mind, and you don’t have to pay a dime.
For the most part, I use the Amazon.com Associates program, which allows me to earn a small commission on products that you purchase from Amazon.com through the links I provide. There’s a link to the product on my pages, which notifies Amazon that I referred you to them to purchase this, and if you do, to essentially pay me for having advertised it for them. It’s valid on ANY product available on their site, and it doesn’t cost you any extra, and there are no hooks or exceptions to Amazon working the way it normally does.
You can read more about the program here! Amazon.com Associates
I use display ads and this Amazon program because I feel that it allows me to maintain a genuine and authentic dialogue with my readers, given that there are absolutely no paid product endorsements.
My Policy on Endorsements
The whole reason I do my blog is to share all the stuff I find interesting with the world. The “bigger picture” is to offer something of value to enrich people’s lives. It’s no secret that this costs money, and that I’m able to make an ever-increasing living from it. How I do that is important to me, because I don’t want to ever sacrifice genuine content and the authenticity of the content I share for monetary gain.
Some bloggers and personalities get involved in partnerships with companies where the company “sponsors” them by giving them a product and – essentially – asking for their endorsement, which is what it is, even in spite of the typical “all opinions are my own” disclaimer that’s always given. When a company approaches you and gives you money for a positive review of their product or service (it HAS to be… I mean, who does a sponsorship and actually gets away with a “it was ok” review), that’s bribery, and I have to draw the line there. If you do an honest review and you don’t like it, chances are that’ll be the last gig you get with that company. Getting sponsored is a great, quick, easy way to make money – you’re given a product or service, asked to write an article, you post it, and you’re paid. The problem is, you’re giving something huge up in return for a quick easy payout – your reader’s trust.
The truth is, money speaks, and it’s hard to turn away an offer from a corporation with millions of dollars of advertising revenue. But, what people want, and ultimately what this great art form needs are authentic voices. I feel that great content, coupled with indirect, unrelated ads, and the occasional commission sale also from an unrelated third-party offer an equal if not greater means for monetization – without sacrificing my voice, opinions, and integrity.